Yes, they have officially started selling Sturm for the season! Sturm, for those unfamiliar with the wine-making process, is wine in its very first fermentation of the year. It's a lot like a mix between a grape cider and a grape beer, with the possibility of as much alcohol content as the wine it will become, but tastes just like juice, so you don't feel like you're drinking wine. Thus the name, "storm," which refers most undoubtedly to the hangover you get the next day...like a hurricane in your head. However, since it is only produced for a few short weeks, typically September through October each year, it is a rarity and an indulgence.
Sturm is almost always a white wine, perhaps because of the climate of Austria and the preference for white wines in this region, it is the most abundant. However, I have also seen red sturm, though I personally prefer white. Red sturm can be awfully heavy, whereas white sturm is lighter and, by contrast, more refreshing. Also, because of the yeast content, sturm has a lot of B vitamins!
Known as must in English, the drink appears in other wine-making cultures. But, I ask you, where else but in Vienna would you find sturm sold in such disparate places as: 1) a traditional Kaffeehaus, 2) a ritzy restaurant in the Museums Quartier, 3) a street festival, and 4) an Aldi (Austrian = Hofer)? If you have an idea, let me know.
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